Did you know that an advertisement promising a new furnace for just $1,200 might actually hide hundreds, if not thousands, in additional costs? That’s precisely what the Idaho Attorney General’s office accused Caldwell-based Right Now Heating, Cooling & Plumbing of doing. They filed a lawsuit, alleging the company used deceptive direct-mail campaigns that grossly understated the true cost of HVAC installations. Furthermore, customers complained they received “estimates” that the company later contended were full sales contracts, leading to widespread confusion and frustration. The Attorney General’s office contended that Right Now engaged in unfair competition and deceptive acts, violating Idaho consumer protection laws. However, instead of a protracted court battle, Right Now Heating, Cooling & Plumbing agreed to an “assurance of voluntary compliance.” Under this agreement, the company committed to transparent advertising, ensuring all advertised prices for HVAC products clearly state the total installed cost. In an interesting turn, while the company denied all allegations, it still agreed to pay the Attorney General’s office $6,500 for legal fees and costs. This resolution, approved by Judge Randall Grove, serves as a stark reminder for consumers to scrutinize all offers carefully. For more crucial updates on consumer rights and local business accountability, make sure to subscribe to our channel!
Follow us on social media:
– X: @BollyMirch
– Instagram: @bollymirch
📱 Tags & Keywords:
#caldwellcompany #idahoattorneygeneral #raúllabrador #deceptiveadvertising #consumerprotection #rightnowheatingcoolingplumbing #hvac #voluntarycompliance #misleadingads #rightnowheating
About the Author
