Former Salesman’s CRAZY Booze-Infused Salmon Empire!

Did you know that traditionally, smoked salmon in the UK was often considered a mere "sidenote" on plates, overshadowed by bagels and cream cheese? James Eagle, a former medical devices salesman, challenged this notion after being made redundant in 2013, turning his passion for smoking fish into a thriving artisan brand called The Pished Fish. Inspired by the robust salmon of Scandinavia, Eagle started his venture in a garden shed, determined to infuse British smoked salmon with personality. His unique selling proposition involves using botanicals and alcohol, such as whisky and aquavit, to create distinct, booze-infused flavors that truly stand out. What began as a laborious hobby, selling out at farmers' markets from a "glorified filing cabinet" smoker, rapidly expanded, especially with a surge in direct-to-consumer sales since COVID. A significant £4,000 investment in branding proved pivotal, transforming a promising product into a compelling story. Eventually, after catching the eye of a Selfridges fishmonger, Eagle and his wife, Hermione, scaled up their operations, moving to East Sussex and employing eight full-time staff. Join us to uncover more inspiring success stories like this by subscribing to our channel for daily updates!

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