Could a carmaker once dubbed “the most boring” be on the verge of launching a lineup of exhilarating, badge-less performance machines? This article reveals that Japan’s automotive giant, Toyota, is officially spinning off its high-performance division, Gazoo Racing, as a standalone brand. This strategic move means future performance vehicles, like the anticipated sixth-gen Supra and an MR2 revival, will no longer carry the Toyota badge, much like the clues dropped with the GR GT supercar and Lexus LFA Concept. After years of rapid growth and success with models such as the GR Supra, GR86, GR Corolla, and GR Yaris, Gazoo Racing is poised to become Toyota’s answer to performance powerhouses like BMW’s M division or Mercedes-Benz’s AMG. This significant shift positions GR as Toyota’s fifth sub-brand, alongside Lexus, Daihatsu, and Century, with its own distinct identity and ethos. The decision also signals the likely phasing out of Toyota Racing Development (TRD), which was previously the automaker’s official performance arm. Enthusiasts can anticipate an influx of exciting new models designed for speed and fun, promising to redefine the perception of the manufacturer. Furthermore, Gazoo Racing will continue its motorsports legacy, competing in top racing leagues globally, including the FIA World Rally Championship. This bold rebranding underscores Toyota’s commitment to injecting thrill and innovation into the automotive landscape. Don’t miss out on more groundbreaking automotive news; subscribe to our channel today!
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